Demand is not as high as the company would like.
Many experts expect a gradual recovery in demand for goods in China after the “opening of the economy” following a long period of sanitary restrictions, but so far Bloomberg reports that Apple is having problems selling its latest smartphones in the local market. Usually, discounts were offered on the younger iPhone models of the current generation by the New Year sales period, which in China fell on January, but this year the matter was not limited to the usual 3-4% discount.
Image Source: Apple
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Moreover, in the case of older iPhone models, discounts began to reach 7-9%, and in this segment, in absolute terms, this allows us to speak of a price reduction of more than $100. So far, these discounts cannot be found on the official Apple website in China, but outside of it they are already found both at telecom operators and at large online sites like JD.
