But the company will continue to fight low-quality content.
Google has revealed how its search engine will work with AI-generated content. The company promises not to pessimize quality content, even if it wasn’t created by humans.
The purpose of Google’s ranking system is to reward original and high-quality content that displays the qualities we call EEAT: expertise, experience, credibility, and reliability.
We focus on the quality of the content, not how the content was produced.
At the same time, Google will continue to fight search engine spam, including AI-generated spam. The use of artificial intelligence to manipulate search results is still not allowed.
It is important to understand that not all types of automation, including AI generation, are spam. Automation has long been used to create useful content: weather forecasts, transcripts, sports scores.
Thus, Google indirectly commented on the increasing use of AI generators by large media resources. For example, the CNET editors created dozens of materials using AI without indicating their real authorship.
It can be assumed that after Google’s clarification, other publications will also be engaged in experiments with AI content.
This is interesting
