The ice has broken.
Although many citizens proudly declare that they abandoned television 10-20 years ago, the reality is that a huge number of people still spend time at the blue screens. And if people are already accustomed to putting up with such a phenomenon as ad blocks that interrupt transmissions, then when TV channels begin to openly become impudent and deliberately increase the volume in ad blocks relative to the main programs, then people’s patience is already bursting.
So, today the Federal Antimonopoly Service (FAS) announced that it had issued an order to the TNT television channel, and specifically to the TNT-Teleset company, on the need to stop violating the law on advertising. As noted in the FAS, the volume level of advertisements exceeded the average volume level of the programs interrupted by them.
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The channel is obliged to comply with the order within thirty days from the date of receipt, otherwise it faces a fine in the amount of 300 to 500 thousand rubles. And here lies the main snag – what is more profitable for TNT: to pay a fine and continue to broadcast high-profile advertising, or to fulfill the requirements of the law. There is an opinion that it is high time to “index” fines against legal entities for such violations or to impose them as a percentage of turnover.