03/05/2023 at 5:45 p.m. by Maximilian Hohm – An unrealistic story about Intel’s market share in the GPU area recently went through the media, which has now turned out to be wrong. Accordingly, Intel should have overtaken AMD in graphics cards sold. However, the market research company JPR only made one mistake in data collection and admitted it. Therefore, read more about Intel’s and AMD’s actual market shares below and why these are more than just numbers.
The graphics card market currently has three central suppliers. By far the largest market share goes to the top dog Nvidia, followed by AMD in second place and the last and newest supplier in this area is the CPU manufacturer Intel. Each of the manufacturers offers a differentiated product portfolio for different price points and performance levels. Recently, however, there have been strange reports from the market research company Jon Peddie Research (JPR), which is considered a reputable source. Accordingly, Intel is said to have sold more graphics cards than AMD in Q4 2022, which does not correspond to general market perception.
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It has now turned out that 60,000 data center graphics cards based on Ponte Veccio were also used for these calculations. These cards have badly distorted the numbers, which JPR pointed out upon spotting. Accordingly, Intel included sales of the Ponte Veccio graphics cards for data centers in sales of graphics cards for the consumer market, thereby significantly increasing sales. To calculate the actual number of graphics cards, market research company JPR divided the division’s sales by the average selling price to arrive at a realistic sales figure.
As a result, by including the expensive data center graphics cards in the desktop segment, a higher market share was achieved than AMD, which does not correspond to the facts. After a correction, Nvidia’s market share is 85 percent, AMD reaches nine percent and Intel six percent. Considering that Intel has only been active in the desktop graphics card market for a short time, these are already impressive values. However, it must be noted that a large part of the market share is created by inexpensive notebook graphics solutions and Intel still has a lot of work to do in the desktop area in order to catch up with AMD and Nvidia. JPR sees the error at its own company and not at Intel and has reported the problem to the news outlets itself.
Quelle: Toms Hardware
