Microsoft has opposed the CMA of UK and their statistics antimonopoliofor this he has used his own arguments about a Call of Duty being exclusive from Xbox Series X|S; He has opened up that very few players would make the switch.
As Axios has commented, the Windows creators have overestimated the potential impact that would be make the CoD saga exclusive to PC and Xbox and that blocking the purchase of Activision Blizzard is something that has not been well thought out.
Months after this acquisition was announced, the CMA was already highly skeptical about the purchase, in part because of the number of people the agency believes could leave Sony PlayStation for Xbox.
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but one YouGov survey commissioned by Microsoft in January 2023 revealed that only 3% of all PlayStation users they would buy an Xbox in case Microsoft took CoD from the Sony consoles.
This is so and it is known thanks to the fact that the same medium has had access to a copy of the study, which has been shared by Microsoft.
but one own survey of the CMA made by DJS Research in December estimates that 15% of avid Call of Duty gamers on PlayStation (play at least 10 hours or have spent at least $100 in the last year) would switch to Xbox.
De PS4 a Xbox One y de PS5 a Xbox Series X y Series S
The CMA’s own figures with all PlayStation users that they would go to Xbox is worded in the public version of their interim findings, citing as evidence that “PlaySation may lose significant market share.”
And the Microsoft survey revealed that 10.5% of CoD players who left the saga as one of their two favorites would change their console if this happened.
Although the company has repeated many times that I would not remove PlayStation access to the Call of Duty saga – with the deal in mind – nor would it underplay, the CMA says the evidence including its survey reveals that Microsoft does have incentives to do so.
The theory at CMA is that the Redmonds would weigh lost PlayStation sales against gains in Xbox sales, subscription sales and other metrics and then make call of duty exclusive.
“As we said in the beginning: it makes 0 business sense to take Call of Duty from PlayStation,” Rima Alaily, corporate vice president of Microsoft’s Competition Law Group, told Axios.
According to her, YouGov’s 3% figure for which PlayStation gamers would switch to Xbox is “too small to hurt Sony’s ability to compete and too small to give Xbox a retention strategy.”
The CMA has until April 26 to give its verdict, a day after the one expected by the EU, although they are expected to (probably) approve the purchase of Activision.
Does everyone think that very few gamers would switch to Xbox if Call of Duty was exclusive? own Microsoft has rebutted a la CMA with this data.
