A Samsung regained leadership of the global TV market in 2022, for the 17th consecutive year, according to market research company Omdia. This result can be attributed to the company’s commitment to offer user-centric design and technology and to build an even more premium viewing experience.
By prioritizing its luxury lineup, Samsung has maintained unrivaled leadership in the television industry for the last 17 years. Well, its Neo QLED range is the best example of that.
Samsung continues to dominate the Smart TV market
Em 2022, Samsung has sold a staggering 9.65 million units of QLED and Neo QLED televisions. That is, bringing cumulative sales to 35 million units since its launch in 2017.
Samsung also dominated the large inch TV market segment in the same year reporting a market share of 36.1% and 42.9%. This for televisions with dimensions greater than 75 and 80 inches, respectively.
On the other hand, in the market for luxury Smart TVs above USD 2,500 (about 2,356 euros), Samsung maintained the largest market share in terms of revenue (48.6%).
17 years of leadership in the TV market
Samsung’s leadership in the television market for 17 consecutive years reflects the company’s commitment to delivering the most innovative products with user-centric design. In practice, optimizing the user experience for different lifestyles and usage profiles.
The launch of Bordeaux TV in 2006 marked the widespread adoption of LCD TVs with sophisticated designs and lighter, thinner form factors. It was also the first time that Samsung was ranked No. 1 in the global television market.
The company continued to bring innovative technologies closer to consumers by launching its first LED TV in 2009 and its first Smart TV in 2011, thereby maintaining market leadership throughout each of these launches and in years to come.
Samsung continued to push the boundaries of image quality and innovation, also introducing products with increasingly innovative technologies for the period.
In 2017, the company defined the term “next generation display” by unveiling the first QLED television. Generation that used Quantum Dot technology to achieve 100% color volume, something achieved for the first time in the industry.
In 2018, the company launched the pioneering QLED 8K, followed by Quantum Mini LED, supported by Neo QLED, and the self-illuminating MICRO LED in 2021.
There are several factors to justify its success in the Smart TV market
In short, this collection of innovative technologies has redefined the standard for television picture quality and has continued to set new benchmarks for the industry with each release.
In addition, Samsung has been at the forefront of pioneering new categories, including the Lifestyle series of devices. Starting with The Serif design in 2016, Samsung has continued to develop its product range with designs designed to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.
That is, here, redefining the conventional role of a television for a new purpose and applicability in the daily lives of users.
In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet users’ needs.
O SmartThings will allow full integration and connectivity of multiple devices. Always with security as a top priority, empowering users to create deeply personalized experiences that accommodate both their preferences and needs.
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