MegaFon became the first Russian mobile operator to launch MegaForces: this is a new kind of tariff modifiers for our market.
Previously, our operators mainly offered options in the form of additional packages of minutes, Internet traffic and SMS messages, which in some cases made it possible to flexibly set the conditions for themselves. Today, however, the very model of service consumption has changed. We are not talking about ordinary voice calls – here, except for the latest technologies like VoLTE and VoWiFi, it is already impossible to come up with anything new, and no one limits themselves in conversations anymore. But the Internet today is not just some kind of access for the sake of access. Internet access is needed to consume any content, be it music, video or social networks.
It is logical that different subscribers consume different content, so the concept in which the operator provides you with just a “pipe” to the Internet is not viable. No other major mobile operator has completely unlimited mobile Internet. Yes, it is conceptually impossible in a wireless network, since the frequency resource is finite, and traffic will always grow. So all the unlimiteds of past years were pure marketing campaigns designed to teach the mass subscriber to use online services from a smartphone. However, full unlimited on a smartphone is not needed: torrents were still limited, and the rest of the traffic is generated mainly by multimedia data from content services.
Basically, MegaPowers are various types of unlimited traffic: to music services, video hosting, online cinemas and social networks. That is, with MegaForces, nothing actually changes for the subscriber – relatively speaking, if earlier you needed unlimited traffic to watch TV shows, then here you have unlimited traffic to all online cinemas.
In addition to unlimiteds, you can also get useful services — for example, the “pre-5G” option, unique for the market, with which, due to traffic prioritization, the speed of mobile Internet increases by up to one and a half times, which is especially important during the hours of the greatest load on the network. And up to one and a half times – this is the “average for the hospital”, during our tests we saw a difference of both 3 and 4 times: indeed, there is an effect, and it is very noticeable. And there is also a “MegaPower” called “Transfer of balances”, which allows you to transfer unused traffic to the next month. It can come in handy if you periodically experience bursts of traffic consumption, for example, at remote or project work. For similar scenarios, another “MegaPower” is also useful, called “Tariff Improver”: this is bonus traffic (minutes and gigabytes), which is charged every month in addition to that included in the tariff.
There are also “MegaForces” for the beneficial use of a variety of partner services. For example, a subscription to the popular START online cinema with a 50% discount, and Internet traffic is not spent on it. Or family “Yandex Plus” with a 50% cashback (this is both “Kinopoisk” and “Yandex Music” for 4 accounts).
All nine “MegaSils” are available on the tariff plans of the “#Without Overpayments” line. The number of available modifiers depends on the tariff itself: for the younger ones, you can choose 2-3 pieces out of 9, for the older ones 5-6 out of 9. You can connect and disconnect MegaForces in the MegaFon mobile application. If any of them is paid, then it is immediately displayed how much money and when will be debited from the account.
In general, the new initiative is of interest to the subscriber with additional benefits, and for the operator – by increasing customer loyalty without using price competition methods. I would connect myself first of all with pre-5G and Yandex Plus.
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