The reasons are clear.
According to the results of 2022, the official online games market in Russia lost 80% of its volume – the corresponding information was published by the Kommersant publication, citing a preliminary assessment by ANO Tsifrovaya ekonomika.
So, at the end of 2021, the volume of the Russian online games market amounted to 99 billion rubles. In the mentioned ANO, they believe that with a successful development of events, the market will begin to recover in the next two to three years. Here is the comment of the researchers themselves on this issue: “The development of specialized education programs in game development and eSports, the development of Russian platforms, in particular VK Play, and government investment in content production will help this.”
Recall that in the framework of the competition for the production of national content, the Internet Development Institute (IRI) planned to allocate at least 1 billion rubles for the gaming direction in 2022. As for the global games market, it also showed a fall in 2022 for the first time in several years.
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According to Newzoo analysts, published in February, the market volume was $184.7 billion against $194.7 billion in 2021 (a drop of more than 4%). Analysts from Newzoo believe that in the coming years, the growth of the global video game market should continue: by 2025, its volume will be $211.2 billion. Project developers, according to researchers, should change their approach to game commercialization by moving to a hybrid monetization model.
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