Hard Rock International has announced a promotional partnership with Lionsgate, the film and television studio behind the legendary hitman thriller saga, John Wick, to celebrate the fourth chapter in the series: John Wick: Chapter 4. Through April 30, Hard Rock Cafe Lisboa will provide unique experiences for fans of the narrative.
To celebrate the release, Hard Rock International and Lionsgate have developed initiatives to allow fans around the world to step into the Wick universe, such as the opportunity to win a custom-made suit by John Wick’s Academy Award-nominated costume designer (Best Costume Design, The Danish Girl, 2015), premiere tickets, VIP events on the red carpet and high-quality culinary experiences worthy of the “High Table”. Enthusiasts of the saga will have the opportunity to get into the action like never before.
At Hard Rock Cafe Lisboa, a limited edition menu will be available until April 30, which includes a delicious hamburger “Wagyu-Yaga” and two cocktails inspired by Baba Yaga himself: “Vengeance on the Rocks” e “No Business-Espresso Martini”, both with bourbon as the star ingredient in their composition. When ordering the hamburger, fans will be able to receive one of the 50 t-shirts that the Cafe has to offer, while those who take one of the campaign’s two cocktails will receive one of the iconic 50 coins from the film.
The iconic space on Avenida da Liberdade, as it should be, will also offer 20 double invitations to the first 20 people who visit Hard Rock Cafe Lisboa to purchase the hamburger “Wagyu-Yaga” from the John Wick 4 limited edition menu. The film premiere takes place on March 22 at 9:30 pm at the UCI El Corte Inglés.
“It’s an incredible opportunity for Hard Rock to partner with Lionsgate on this highly anticipated launch, one that fits perfectly with Hard Rock’s ongoing effort to elevate entertainment offerings, essential to affirming the brand’s identity.” afirma Keith Sheldon, presidente da Hard Rock Entertainment para Hard Rock International. “Given the fantastic diversity of audiences, we look forward to introducing immersive events, a limited edition menu dedicated to the occasion, allusive merchandising and unique experiences in our spaces, for all John Wick fans and Hard Rock guests.”
The film ‘John Wick: Chapter 4’ is released in theaters across the country on March 23rd.
PVP HEAT – €24.95
P.V.P NO BUSINESS ESPRESSO MARTINI – €12,75
P.V.P VENGEANCE ON THE ROCKS – €12,75
