After making another Call of Duty access deal with Ubitus, Microsoft seems willing to open a new Xbox mobile store in 2024 with the advent of the new European Union rules. To reveal it, in an interview, was the CEO of the gaming division of the company or Phil Spencer.
From 6 March 2024, new laws on digital markets will come into force. For this reason, Google and Apple will be forced to allow access to new third-party stores within their devices and this could increase competition from this point of view. According to reports from the Financial Times, Microsoft wants to launch its own Xbox store full of games for iPhones, tablets and Android smartphones starting next year but only on condition that the acquisition of Activision Blizzard is definitively closed.
The head of Microsoft Gaming, Phil Spencer, was keen to talk about the new goal set by the company: “We want to be able to offer Xbox and both our and third-party content on any device. Today we can’t do it on mobile devices but we want to build a world where these platforms will be open. The Digital Markets Act is coming – this is the kind of thing we are planning. I think it’s a great opportunity.”
Previously, Spencer had repeatedly reiterated that the acquisition of Activision Blizzard could allow Microsoft to compete with the two giants such as Google and Apple. The $68.7 billion deal is under review by antitrust bodies around the world. The body responsible for the European Union which is investigating the matter he will express himself by 22 May after some postponements. The CMA has asked various industry players for their opinions and recently, six companies gave their approval.
In an attempt to dispel the various doubts, the Redmond company has signed four ten-year agreements with as many companies: Boosteroid, Ubitus, NVIDIA and Nintendo, above all. Greatly excluded Sony with which the negotiations were interrupted – confirms Brad Smith – after it rejected all previous deals.
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Source: Financial Times
