Soon in the social network Instagram* advertising may appear where it was not before. The company is testing two new options for placing ad units – this will benefit advertisers seeking to get additional attention from the audience.
It is known that advertising will appear in search results, in which, along with search results, links marked as “sponsored” will be displayed. Placement of such advertising will begin worldwide in the coming months.
In addition, the social network team is working with a number of brands to evaluate the effectiveness of the format in which companies can remind the user or notify him of certain events and product premieres. When a user selects a “reminder ad” for a specific event, Instagram* will inform the account owner the day before it takes place, 15 minutes before the start, and at the start time. Such information will appear like any other Instagram* notifications and may even be displayed on the lock screen.
With Meta* and its Instagram* network making the lion’s share of ad revenue, it’s no wonder the company is taking desperate measures after its quarterly earnings fell for the first time in history. In the fourth quarter of 2022, the company reported advertising revenue of $31.25 billion – in the same quarter of 2021, revenue was $32.64 billion. Annual revenue also decreased from $114.93 billion in 2021 to $113.64 in 2022 . In November, Meta* announced the dismissal of 11 thousand employees, and just recently, the head of the company, Mark Zuckerberg, announced another round of layoffs, this time – 10 thousand people.
* Included in the list of public associations and religious organizations in respect of which the court made a final decision to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 “On countering extremist activity.”
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