News game Xbox Game Pass: we will have to pay the high price
Published on 03/27/2023 at 18:35
Do you remember the 1 euro offers allowing new users to discover the Game Pass without paying the full price? This is now ancient history (for now).
The symbolic euro
Phil Spencer’s teams have just ended the 1 dollar / 1 euro offers allowing new subscribers to discover the Xbox Game Pass at a low price. Speaking to The Verge, Kari Perez, head of global communications at Xbox, said that Microsoft had ended its introductory offer for Xbox Game Pass Ultimate and PC Game Pass. According to her, the American giant is evaluating “different marketing promotions for new members”. Until now, it was possible to benefit from a reduced price rather than paying the full price upfront, namely 9.99 euros for the Game Pass (console or PC) or 12.99 euros for the Game Pass Ultimate.
It now remains to be seen what offers Microsoft will put on the table to convince new members to try the service. It is rumored that the family plan, currently being tested in different territories such as South Africa, Hungary, Sweden, or even New Zealand, could conquer other countries.. It allows five people from the same circle of friends to benefit from Game Pass Ultimate at the preferential rate of 22 euros per month (less than 5 euros per person).
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2023, the year of the Game Pass explosion?
Microsoft is preparing for a big year 2023. With the releases of Redfall, Starfield and Forza Motorsport on the side of its first parties, the American giant is aware of the power of attraction of its offer. An offer that could become irresistible if the Redmond company manages to finalize the acquisition of Activision Blizzard this year, which could lead to the availability of Call of Duty (among other things) on Microsoft’s service.
Officially, the Game Pass had 25 million subscribers in January 2022. According to some developers, the figure would hover around 30 million today in the 86 markets where it is available. Recently, at DGC 2023, Mike Rose of No More Robots defended the service to developers, showing numbers to support the performance of Let’s Build a Zoo since its availability in the catalog.
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