Netflix game news: this French film is a hit all over the world, no need for a crazy marketing campaign to win
Published on 03/31/2023 at 12:00
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The King of Shadows, does that mean anything to you? This French thriller and drama recently released on Netflix is obviously achieving very good scores. And it’s all to his credit.
Embrace your weakness…
It’s undeniable: Netflix sometimes allows certain cinemas to explode internationally. We can mention Squid Game for South Korea, La Case de Papel for Spain or Lupine for France. For the past few days, a new feature film from our regions has appeared on the American platform: The King of Shadows, a dark and breathtaking drama with Kaaris and Alassane Diong in particular.
Imagine that the film is in the process of being a hit all over the globe. On Wednesday, Netflix unveiled the top 10 most viewed films and series in the world and in the category of foreign works (non-English speaking, per se), The King of Shadows effectively takes the crown with 12,560,000 hours watched in one week. .
… and try to make it a strength
If we know him especially for his career as a rapper, Kaaris’ desire to get involved in the cinema is no longer to be proven: he has already appeared in a lot of feature films and Le Roi des Ombres is outright out of his imagination, whether it is Marc Fouchard who wears the director’s hat.
The story is that of two opposite half-brothers: one is embodied by Kaaris and is a city boss; the other, to whom Alassane Diong lends his features, is younger, blind since a childhood accident. Following the death of their father, the two members of the family will find themselves opposed and trapped in many misadventures.
With its place on the throne of Netflix, The King of Shadows impresses, especially since it did not benefit from any upstream promotion: the success was immediate and visibly natural for this Netflix exclusive. However, the French public does not necessarily seem to be more excited than that with an average of 2.4/5 on Allociné, from viewers.