Flamethrowers, red satin underpants, perfume with the smell of burnt hair, and now his own beer – Elon Musk is again trying to draw attention to the Tesla brand in a non-trivial way.
During the launch of the Gigafactory Berlin project in 2021, Musk announced that Tesla would produce its own beer, and now the company has launched the Tesla GigaBier alcohol line.
“The Tesla GigaBier is designed to emulate the shape of the Cybertruck, honoring the 500 year old German brewing tradition Reinheitsgebot. Enjoy this limited edition beer brewed in Berlin with our exclusive Cyberhops variety and hints of citrus, bergamot and sweet fruit. Each bottle features a seamless, glossy black shell with a glow-in-the-dark Giga watermark.
GigaBier is Tesla’s second beverage company. A few years ago, Musk released Tesla Tequila in a 0.75-liter bottle stylized as an electric lightning for $ 250 – the batch was sold out in record time. Subsequently, tequila bottles were sold on eBay and other sites for more than $1,000.
Tesla created the trademarks “Giga Beer” and “Giga Bier” and filed for product registration with the US Patent Office. However, the beer will not be available in the states, and European customers will be able to purchase three bottles of German-made beer for $97.
Brewed for cyborgs, made by humans—Giga Bier now available → https://t.co/5IBX8ymKa4 pic.twitter.com/R3vYgqKrx7
— Tesla Europe (@tesla_europe) March 30, 2023
The Tesla Cybertruck is an electric van based on a cyberpunk pickup truck that Tesla plans to release. Currently, 1.5 million pre-orders have been collected – mass production will begin in mid-2023.
Source: Teslarati
