Verification of a company’s Twitter account and a tick next to its name indicating this will cost the business $1,000 per month, but exceptions will be made for some, according to the New York Times. This service will be free for the top 500 advertisers and the top 10,000 companies with the largest number of subscribers.
As an additional service, companies will be able to verify their employees – this will be useful, for example, for large publications, whose journalists will be able to apply for an interview without once again confirming their identity. True, it will cost an additional $50 per month for each employee.
The administration of Twitter decided to provide a service for verifying companies for free to the 500 largest advertisers on the platform, and this may have a beneficial effect on the social network’s collapsed revenue – the largest advertising agencies have previously urged their clients to suspend cooperation with Twitter. But it can also make it harder for start-ups to build an audience on the platform: they either have to compete with verified brands on unequal terms or pay $1,000 a month.
Brands are the most vulnerable to imposters, which was confirmed when Twitter began issuing blue ticks to all Twitter Blue followers. The platform administration has introduced some restrictions to prevent this in the future, but when changing a nickname or username, the company loses the checkmark while the verification procedure is repeated.
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