The Chinese e-commerce platform Temu continues its expansion in Europe and enters the French market.
Temu’s homepage is not even localized in French
After a successful rollout in the US and other countries, Temu, backed by Chinese giant PDD Holdings, is now launching in France, gaining a foothold in the Amazon-dominated European market. With AliExpress as an established competitor, the newcomer offers a large catalog of products, low prices and “flash” offers to attract French consumers.
Temu, which has already conquered part of the American market with nearly 25 million downloads and more than 11 million active users per month, announced its expansion into Europe after rolling out its services in Canada, Australia and Nova Scotia. Zeeland. Spain is the first European country to benefit from the platform, followed by France, Italy, Germany, the Netherlands and the United Kingdom.
Temu does not skimp on the means to make itself known: the platform was among the advertisers of the prestigious Super Bowl in the United States. Thanks to major communication campaigns, Temu aims to compete with Amazon and AliExpress.
Products from China
A quick visit to their website reveals a catalog of products similar to that of AliExpress, offering discounted items. Delivery times, extending from 1 to 2 weeks, suggest that the products are shipped from China.
What noname everywhere
It seems necessary to be vigilant with regard to the technological products offered on this platform, since the majority of them are articles of unknown or noname brands. It is therefore important to carefully consider the features, customer reviews and quality of these products before making a purchase.
Remember that since July 1, 2021, the European Commission has introduced taxes on small shipments from the Far East. Parcels that come from China are regularly taxed, with import duties, but also VAT.
Do you use Google News (News in France)? You can follow your favorite media. Follow Aroged on Google News (and Numerama).
