In March, we experienced a period of much discussion regarding the social and professional position of women. Not always, despite good intentions, do we reach the field of practice, but I participated in an event that brought me many relevant inspirations that I would like to share with you. It was the Women 2 Watch (W2W), a seminar that brought together executives, businesswomen, specialists and female influencers with a lot of experience, achievements and, above all, property to speak.
What caught my attention right from the start is how, even with so many outstanding female leaders, our participation as debaters in technology, innovation and business events in general is still very timid. By lack of critical mass it isn’t, and W2W is a strong indication of that!
On the other hand, the event had low male participation in the audience and one of the few male debaters even expressed his strangeness at being in a predominantly female group; I believe that at this point in the championship this should already be something more natural.
W2W’s agenda was very well balanced, with themes such as ageism, ableism, racial and gender issues, as well as technology. With regard to this last topic, it is very strange to note that the advancement of technology has been highlighting our prejudices.
For example, a digital artist from FAU reported his experience using ChatGPT. When answering the questions of a chat, the tool gave prejudiced answers, since they are based on the predominant content on the internet.
In other words, it is clear that we still have a long way to go. However, ChatGPT can be taught in relation to the most appropriate approaches, also becoming an important instrument in the large-scale fight against prejudice on the internet.
It was even more impressive to note that women still have difficulty accessing some forums. A professional gamer reported that only in 2024 will women be on the same stage of the main world gaming championship.
It is necessary to create welcoming work environments where women feel safe and respected.
Fonte: Getty Images
The story that touched me the most, however, was that of Alana Leguth, managing partner of KondZilla, a funk music producer and label. In an environment that is still very masculine and with many lyrics that are aggressive towards women, Alana created a kind of ruler of quality and good practices.
In this case, it was clear that having a woman among so many men was fundamental to bring a new perspective of respect and consideration in this area. So much so that, in addition to fundamental respect, this initiative increased the female audience and made music more accessible, including in commercial terms and in families’ homes.
I also bring two very important topics. The panel on capacitism was a real lesson on how to deal with the subject properly and the immense challenges that we still have in this area. One fact, however, drew a lot of attention: contrary to our perception, a quarter of the population has some type of disability. The vast majority of us simply hide these shortcomings. Another key issue is that disability is not a disease.
Finally, we come to the delicate issue of ageism. We still see a very big difference in treatment between men and women. The example discussed was the professional who reaches 50 years of age. Men, in general, are seen as successful and at the top of their game, while women are still seen with suspicion and even a certain disregard for the family.
But why this difference? The 50-year-old woman is also successful and still has a lot to accomplish! As the story of the CMO of Banco Safra showed. As we can see, Women’s Day is not yet a date of celebration, but of struggle, and we have many good examples to follow and engage with.