Artificial Intelligence is something that has definitely been in vogue for good and bad reasons. One thing is for sure, it has the power to make our lives much easier and, above all, automate and improve certain tasks that would otherwise be much more complicated. This is the premise of Monitio, a system developed by Priberam that has the capacity to help agencies and also the media to keep abreast of everything that is happening in the world of news and even to filter out false information. While it sounds too good to be true, that’s exactly how it works.
Monitio: We tested AI-assisted media monitoring!
What is Monitor?
This platform was officially launched in Madrid and quickly gained everyone’s attention thanks to its features. Above all because, in addition to what we mentioned above, it is also capable of translating content in any language into English.
In fact, this solution makes it possible to follow what is happening in other countries, whatever the language, in a way that is understandable only to those who speak English.
But Monitio is not limited to following the news from around the world according to the type of information we are looking for. In fact, it integrates assisted fact-checking tools so far unavailable in the media monitoring market. This was something tested by journalists from Deutsche Welle. For now, the platform is available in Portugal and Spain.
In a paragraph, Monitio automatically organizes thousands of articles into thematic groups, so that users get an overview of how the content relates to specific topics, people, companies, etc. Users can receive more in-depth information on their industry, markets and competitors.
Ease of use and multiple features
At Leak we have already used this platform and something that stands out is above all its ease of use. You can really see a lot of care in designing the interface so that all the important elements are available just a click away. Even the welcome system is very intuitive. Everything so that the creation of the different views is a very simple task.
It all starts with the Create View button. In the case of Leak, we can immediately create a view that will fetch the most important technology news at a global or regional level, whatever the language. That is, it greatly facilitates the work of content aggregation. Especially with such a “polygraph” component. That is, where false information is left out.
However, the platform goes much further and even allows the definition of your own keywords and this use of filters is something that is of great interest to communication agencies. Let’s imagine that you want to filter all the news that is released about Priberam.
It’s quite simple!
All we have to do is create a filter for this purpose and all news that mentions that word will be shown on the platform. As it is a global tool, it is possible to filter the news by Portugal, Brazil, or any other region in the world. But there’s more. It is also possible to filter everything through. That is, you can indicate that you only want to view all the news about Priberam that came out in Leak.
In addition, this platform also allows you to create your own dashboard. This is so that you are only shown what really matters. Also noteworthy is the menu on the left which, in a simple way, gives access to the summary of all the news, articles, aggregation, analysis and also to the different dashboards and the possibility of creating reports. In the midst of all this you can also save articles to work on later.
Among all these options, there are two that we want to highlight for different reasons.
One because it is not so well understood by the menu and another because of the ease of use and potential.
The Analyze option on the left side allows us to show trends, something that is very important to understand what is actually generating more interest.
The other functionality concerns reports.
If you normally use newsletters, you are used to systems like Mailchimp or similar ones. Now, Monitio’s reporting function bets on this drag-and-drop ease of use. As such, it is possible to intuitively compose all the elements that will be present in the report that will be sent. Headings, content, design, everything can be tweaked. In addition, the sending can be manual or automatic and recurring.
In case you have any doubts, practically all functions provide step-by-step assistants.
There would be much more to say about this platform but the essential is exactly this. A follow-up of everything that goes on in the media and not even social networks escape.
In fact, Monitio promises to revolutionize the media monitoring industry and there is no doubt that it will succeed. Especially if we compare it with other tools that exist on the market but that become significantly more expensive. More information here.
