From the columns of IGN.com, a spokesman for the Redmond-based technology giant officially confirms the anticipations of the Chinese antitrust authority’s go-ahead for the Activision Microsoft deal, a yes unconditional which surprised many analysts and industry insiders.
The decision by the Chinese State Administration for Market Regulation comes just days after the EU’s favorable opinion on the marriage between Activision and Microsoft, and the subsequent debate sparked by the stoppage of the deal decided by the English CMA.
The Microsoft spokesman takes his cue from the recent episodes of the most watched ‘videogame soap opera’ in recent months to explain how “China’s unconditional authorization to our acquisition of Activision Blizzard follows the decisions taken by jurisdictions such as the European Union and Japan , bringing the number of countries that have given the green light to this deal to 37. These are institutions that represent more than two billion people“.
The message shared by the Redmond company also underlines what, according to the American company, will be the benefits guaranteed by the entry into the Xbox family of the Call of Duty publisher: “The acquisition, combined with our recent commitments made with the European Commission, will allow consumers around the world to access more games on a wider range of devices“.
If the reference to the ‘widest range of devices’ can easily be traced back to Microsoft’s desire to bring Xbox and Activision games to all streaming and cloud platforms, it is the step in which the Redmond company promises consumers to guarantee them access ‘to a more video games‘ to arouse greater interest in the community, especially among Game Pass subscribers. On the other hand, already at the announcement of this marriage, Microsoft reported that it wanted to bring Activision Blizzard games to Xbox Game Pass.
