But the company spent more to promote Marvel and Lucasfilm films.
Disney has invested at least $80 million in advertising for The Little Mermaid remake, Deadline sources say. According to the publication, this is a record figure for the company’s own projects.
Larger and more expensive promos, writes Deadline, Disney arranged only for Marvel Studios and Lucasfilm films.
And here’s another story
McDonald’s, HSN, Mattel, Booking, ULTA and numerous other companies are allegedly involved in the advertising campaign for the remake of The Little Mermaid. The Little Mermaid promo campaign is being carried out all over the world.
Active promotion will allow the film to collect about $ 121-123 million on its first weekend in the US market alone. The Little Mermaid remake is likely to gross $180-200 million globally.
According to Deadline, The Little Mermaid is in line with Disney’s expectations. Most likely, the film will have one of the best openings among Disney remakes.
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