5G is coming, but Sosh has no plans to retain existing customers

Orange recently introduced 5G in its Sosh offers, with a new 140 GB package at 20.99 euros per month, specially aimed at new subscribers. However, for current subscribers, the offer is less generous: a 70 GB package for 26 euros per month.

After several years of patience, the time has finally come: Orange has finally rolled out 5G on its Sosh offers. This low-cost, non-binding mobile offer has just reached a new major technological milestone, well after its direct competitors. But as the saying goes, better late than never.

The flagship offer announced by Orange for this 5G foray into the Sosh universe is a 140 GB package offered at 20.99 euros per month. A competitive price, certainly. However, there is a but: this rate is exclusively reserved for new subscribers!

For their part, current Sosh subscribers are not left out, at least in theory. Orange offers them a specific package, which might seem attractive at first glance. However, this 70 GB package is billed at 26 euros per month, i.e. a higher cost for a lower capacity than that offered to newcomers. A choice of strategy that raises many questions.

Especially since Orange already provides its customers with a 5G 100 GB package at a promotional price of 16.99 euros per month for the first year, without obligation. This offer, in comparison with those proposed to Sosh subscribers, adds an additional level of complexity to the commercial strategy of the operator.

Is Orange really trying to retain its current customers?

The question on everyone’s lips is: is Orange really trying to retain its current customers? This question seems all the more relevant when we know that it is more expensive to acquire new customers than to retain those already present.

OK then @Sosh_fr launched its first 5G package of 140 GB for €21 per month.

Except that, it is reserved for new subscribers. What a fucking bunch of clowns.

Former subscribers can switch to a 70 GB package at €26, i.e. 2.8 times more expensive per GB.

➡️ Direct termination

— Paingout (@Paingout) June 1, 2023

Such a decision on the part of Orange is surprising, even disconcerting, and it has already generated many reactions within the community of Sosh subscribers.