News culture Kick: the new competitor of Twitch wants to seduce streamers with a revolutionary economic model and it could well work
Published on 08/06/2023 at 07:41
The streaming war is declared. As Amazon takes increasingly criticized steps for its Twitch service, the small but eager platform Kick wants to launch some impressive new initiatives.
A matter of money
If the success of Twitch is absolutely indisputable, Amazon continues to apply new measures that are controversial. A quick reminder of the facts: no later than this week, brand new rules on sponsored content have been declared… and they are clearly not suitable for streamers.
So to speak, these can no longer embed pre-recorded sponsored content directly into streams; pre-recorded sponsored audio ads are simply prohibited while brand logos must not exceed 3% of the screen size during a streamunless they are directly integrated into the decor.
Brief, so many barriers to remuneration for content creators (who had already seen their income crumble last year with a new settlement) while brands, too, are losing visibility.
An obvious bad-buzz, but also a nice open door for competition to hit where it hurts.
#Kick promises to help little streamers!
Unlike Twitch, the platform works on a pay-by-the-hour program for creators, without having to depend on subscriptions
Will streamers turn their jackets around on the platform? 👀 pic.twitter.com/Ehfalyxf5H
— MGG (@MGG_France) June 7, 2023
Small uppercut will become big
For once, Kick took advantage of it. As a reminder, it is a streaming platform, clearly competing with Twitch, launched earlier this year and enjoying growing success, raising heavy investment funds with promises that do not go unnoticed.
Since this is the sinews of war for streamers, Kick promises since its beginnings an honest remuneration and real possibilities of living of this activity. Just recently, as a direct response to Amazon, the service revealed that it was working on a pay-by-the-hour system regardless of the number of subs.
You read correctly : it would soon be possible to be paid by streaming on Kick, without having monster statistics and above all, without counting the subscriptions of Internet users. For the moment, the details of the remuneration have not been brought to light, but this simple will could well break the codes if it proves to be effective.
*Kick’s 95/5 is temporary*
No, Kick promises not to modify the 95/5, and this promise will be respected💚
— Kick France (@Kick_FR) June 7, 2023
Add to this the fact that Kick promises 95% compensation for content creators (and only 5% for Kick) or even the absence of advertising, and you have a platform that has every reason to be talked about. Of course, for the moment, the audiences are not there yet (although in full expansion) as are the various tools made available… but we imagine that this will not be long in coming.
However, we will try to remember that despite all the money invested, Mixer, which belonged to Microsoft, still broke its teeth against Twitchsimply closing its doors in a near rush: a good lesson that Kick should also remember.