Is one of the Mickey Mouse group’s most important cinema projects flopping? Disney’s former long-standing dominance at the global box office has taken a beating. Apart from a few flops, Marvel’s superheroes still attract millions of film fans around the world to cinemas. However, the two other important pillars of Disney should cause deep concern for those responsible. Star Wars, formerly one of the highest-grossing film series ever, is currently completely idle. And the family division is apparently no longer working. Pixar’s Lightyear and Strange World have already flopped in 2022.
Fewer visitors than hoped – will Disney’s Arielle flop?
With Ariel, the mermaid, the new live-action adaptation of a great animated classic started in cinemas around three weeks ago. Although the screen adaptation is not an animated film, the production is clearly aimed at families in terms of the target audience.
Arielle started at number 1 in the cinema charts in many countries, but was able to inspire far fewer fans than hoped. It is now assumed that the new Disney film will just about recoup its costs, if at all. Things are going badly, especially in Germany. Why is that?
Poor visitor numbers in Germany – why is Arielle doing so badly?
In the run-up to the release of Ariel, the mermaid (buy now €6.99) there were racist derailments towards the main actress Halle Bailey. That this in this country, however, in any way with the poor box office result could have to do seems absurd. Other reasons are much closer.
A major problem for cinema in general is the long-lasting summer weather in Germany. Especially at the beginning of summer, high temperatures, sun and a blue sky are synonymous with a slowdown in the flow of visitors. Put simply, families prefer to go to the zoo, have a picnic, or go to an outdoor pool.
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But a flop? Arielle remake can not convince in Europe in the cinema …
Compared to North America, the reboot of Arielle doesn’t seem to be doing nearly as well at the box office.
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To make matters worse, Arielle has to contend with stiff competition when it comes to family films. The Super Mario Bros. film is now available for streaming, but together with the new Spider-Man film, it has ensured that younger viewers in particular have already used up their monthly budget for a cinema ticket.
Those responsible at Disney also have to ask themselves whether a clichéd production (due to the template) clearly designed for a female audience is still up-to-date at all. Paradoxically, it could Arielle the mermaid reached the top position in the cinema charts for the first time in Germany on the third weekend. With an overall score of under 1 million tickets sold However, the new Disney film is miles away from the 5 million of a Super Mario.
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