The advent of artificial intelligence applied to solutions such as the bot or ChatGPT conversation automation has changed the perception of Internet users and the way they do online searches. In Portugal, around 70% of internet users already carry out searches using Artificial Intelligence.
The data has now been advanced by the Euroconsumers Group, in its most recent study also released by DECO Proteste. In particular, we are based on a survey carried out among European consumers in June of this year.
The survey was carried out in Belgium, Italy, Spain and Portugal, member countries of the Group; 4212 valid responses were obtained and data were collected through an online questionnaire. The questions were asked to Internet users aged between 18 and 74 years old.
By the way, we now present 10 considerations advanced by DECO PROTESTE on the relationship of consumers with regard to trust, reliability, regulation and general satisfaction with ChatGPT.
1. ChatGPT is real
ChatGPT exists and is already widely used. Around 1 in 2 respondents reported having already tried ChatGPT or systems based on Artificial Intelligence: 18% “use it from time to time” and 12% do it “often”.
The age difference between users is large: 75% of 18 to 34 year olds have already tried ChatGPT and in the 55 to 74 year old group, only 29%.
2. There are still doubts in the air
The reasons most often given for not using ChatGPT were: 1. “I’ve never heard of it”, followed by 2. “Privacy concerns” and 3. “Lack of confidence in the responses generated”.
3. What is ChatGPT used for?
The top reasons respondents use ChatGPT is to search for information (68%). Followed by the need to write texts (62%), summarize information (37%), get inspiration (31%) and generate images (25%).
4. Satisfied Users
Overall, ChatGPT users tend to have a hassle-free experience.
Here being the majority ‘satisfied’ with the service provided (84%). This is due to the ease of registration, ease of use, reliability of responses and efficiency in generating content.
5. A new trigger for competitiveness
The decision to support OpenAI and GTP has given Microsoft a unique position when it comes to accessing artificial intelligence.
The overall satisfaction of ChatGPT users seems to translate into a competitive advantage: 15% of users choose to access via Microsoft BING. Already 44% say that this has become their main search engine.
6. Reliable source of information
Most respondents consider ChatGPT a credible source of information (31%) and 73% are satisfied with the reliability of the answers provided.
7. Efficiency or laziness booster?
In all, 33% of all respondents (users or not of ChatGPT) are convinced that this artificial intelligence tool can help save a lot of time in various professional areas.
Almost the same number of respondents (34%) believe that this will make people more lazy or lead to more unemployment (28%).
8. ChatGPT vs. Privacy: to trust or not to trust?
ChatGPT users tend to trust that their privacy is guaranteed when using the tool or similar systems. Half of respondents (48%) express moderate confidence and 37% high confidence. Around a third of all respondents (users and non-users) expressed their concern that Artificial Intelligence will lead to greater abuse of private data processing (34%).
9. Who holds the reins of ChatGPT?
Only 21% of all respondents trust European authorities for effective control over data collected through ChatGPT.
On the other hand, around 30% consider that European and national authorities should have the option of temporarily blocking ChatGPT, in case of European or national interest.
10. A question of transparency, information and trust
The majority of respondents (59%) believe that consumers should be well informed when dealing with an automated decision-making system. However, few of them feel well or very well informed today (27%).
Bearing in mind that 1 in 5 think that AI is already very present in their daily lives.
At the same time, only 1 in 10 respondents consider current legislation adequate enough to effectively regulate AI-based activities.
Finally, the majority (55%) are convinced that AI should never be used for citizen surveillance.
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