The music and podcasts streaming service subscription plan of Spotify it will be more expensive. The amendments will firstly be implemented in the United States of America, and may then be reflected in European markets as well.
At issue is the information advanced by the publication The Wall Street Journal, reporting the intentions of the Swedish streaming giant with a generic increase of 1 dollar in the premium monthly plan. In practice, going from 9.99 dollars to 10.99 dollars per month.
Spotify Premium price expected to increase by around 1 dollar / euro
Although there are multiple alternatives to Spotify services, see Apple Music, Amazon Music, YouTube, Tidal and even Deezer, none rival the popularity of the Swedish platform. At the same time, it is also one of the platforms with the largest music catalog available, in addition to being well optimized for various operating systems.
That said, the popularity of Spotify is undeniable, whether for listening to music or listening to podcasts on the go. However, just as YouTube recently raised the price of its YouTube Premium, the plan that also includes YouTube Music in the United States of America, the same should happen with Spotify Premium.
The information is advanced by a reference publication, pointing to an increase in the paid plan for this service very soon. Thus, in about a dozen countries (in a first phase), the Premium plan will be a little more expensive.
Duo, Premium Student and Family pricing unchanged
On the other hand, for now that is, the Duo, Family and Student Premium plans should not change, that is, without increases at the moment according to the same source. Also in a first phase, the Swedish company will take the opportunity to determine the impact of this increase on its subscribers.
It is also important to note that the current Spotify Premium prices have not been revised for about a decade. However, taking advantage of the general rise in the average cost of living, aka inflation, this service should also revise its prices with this general increase.
The Swedish company will be taking the necessary measures to ensure the profitability and sustainability of its operations. It is also a reflection of the measures employed by Apple, Google and other competitors that have followed similar courses to improve the profitability of the services provided.
In short, it is very likely that after the United States of America, this price increase for the premium plan of this service will also be felt in Europe. Finally, sooner or later, this same measure should also be felt in Portugal.
Breaking: Spotify plans to raise its subscription price in the U.S. by $1. Other price increases are likely to roll out in dozens of markets globally in the coming months. https://t.co/yKbk1Syjf6
— The Wall Street Journal (@WSJ) July 21, 2023
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