Spotify is the most popular service in the world for streaming music and podcasts, a fact that is consensual among users in Portugal and all over the world. Currently with more than 500 million users, the platform outperforms rivals such as Apple Music by a large margin.
However, after realizing the general increases in the various paid plans of this service, the different modalities of Spotify Premium, the dissatisfaction of users did not wait. For many, the only possible outcome was the cancellation of the paid modality of these music services.
Price hike sparked widespread displeasure with Spotify
It should be noted that for current paid plan subscribers, the price increase will only be felt in September. This is because the Swedish platform decided to give one more month of benefit to current subscribers.
However, when the September invoice arrives, it will already reflect the new prices that we announced earlier. That said, they now have about a month to decide if they want to keep paying for the service, or if it’s time to cancel it.
Briefly, we now have the following panorama in Portugal:
Premium Student Plan: from 3.49 euros for 4,49 euros
Plano Individual: from 6.99 euros for 7,99 euros
Plano Duo Premium: from 9.49 euros for 10,49 euros
Plano familiar: from 11.99 euros for 13,99 euros
Spotify Premium prices also rose in Portugal
It was through social networks that users most expressed their dissatisfaction with this measure by the Nordic company. However, it should be noted that the prices for this service had not been updated for about ten years, so such a change was already to be expected, especially in view of the current world economic scenario.
In many cases we have an increase of 1 euro in the paid plan, but that still affects the finances of subscribers. That said, for a significant portion of current subscribers, the new premium amount appears to be effectively excessive, at least judging by their reactions.
Comments on the recent price update dub the company greedy, among other less cordial expressions of discontent. Incidentally, some users claim to cancel this service and opt for alternatives such as the Apple Music service.
With Spotify increasing the price, I’m wondering whether it would just be worth it to cancel spotify and go for YouTube Premium instead? Anyone use YouTube Premium?
— WonderlandRogue (@WonderRogueTTV) July 29, 2023
The same can be seen with users who claim to opt out of Spotify and the option for YouTube Premium, where in addition to music, they also have videos without advertising, among other perks. In other words, fortunately we have a free market with competitive options to choose from, even if the offer and prices are very comparable.
Expected wave of Spotify Premium cancellations
Had to go onto the web app to cancel my Spotify subscription, since the “premium plan” section of the account page stopped working *right* after I got the notice of the price increase. pic.twitter.com/nr8hqePeTk
— Seth (@PresidentJose3) July 24, 2023
Similar to the application of the policy to combat account sharing at Netflix, which initially also caused a wave of cancellations, Spotify hopes to recover from this mishap by the end of the year. In any case, Netflix’s example is encouraging, with the streaming platform recovering from these cancellations and even increasing its subscriber base.
Finally, the question remains, how will the Portuguese react to this Spotify Premium price increase? They intend to keep the subscription, or they will look for other rival services, not forgetting the free version of the service.
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