the rank of creative director and Apple now has new owner. Its about Graham McDonnellwho was in the position of vice president of brand and design for the magazine TIME since 2020 and today (31) announced the news through its social networks. Previously, he was the international creative director of The New York Times from 2012 to 2020.
During his time at the NYT, McDonnell created the in-house creative agency T Brand Studio. At the time, the division even won the distinction of Studio of the Year from the Native Advertising Institute. Likewise, it has also won an Adweek award.
Throughout his career, Apple’s new creative director has developed campaigns with companies such as Google, Audi, Rolex and Facebook. In 2020, he gave an interview to Breed and spoke about his work throughout his professional life. Furthermore, he answered about his role:
My role is simple: I leverage the power of creative storytelling to deliver the brand message to audiences in the most effective ways. These stories are specifically designed to stand out from the noise and capture your attention by offering genuine value through meaningful and authentic content.
Later this month, I finally start my new role as Creative Director at @Apple
Cannot wait to get stuck in and start working with some crazy talented folk in my team. Truly honoured to be trusted in leading some of the creative output for the biggest company in the world 🙌🏼 pic.twitter.com/E8WFKdkKlY
— Graham McDonnell (@grahammcuk) July 31, 2023
As you can see, this is not the first time that Graham McDonnell will occupy a leadership position in a company. According to his own professional website, he has also worked at companies such as Ds.Emotion, The Mill Group and IPG Mediabrands and has always been in positions with this type of function.
Finally, McDonnell has also received some awards related to publicity/advertisements and creativity. Finally, also see an Apple patent that indicates an AirPods model with the ability to read brain waves, as well as the latest rumors about the Watch SE 3.
