Historically recognized for its stick vacuum cleaners, Dyson dares a bold foray into the robot vacuum segment with the Dyson 360 Vis Nav.
Dyson 360 Vis Nav // Source : Dyson
When people think of advanced vacuum technology, Dyson is often the first name that comes to mind. But curiously, the British brand isn’t particularly well-known for its robot vacuums, a segment dominated by names like iRobot, Roborock and Ecovacs Deebot. Historically, Dyson has distinguished itself with its innovative stick vacuum cleaners and, more recently, with the most atypical headphones. However, that may well change with the launch of the Dyson 360 Vis Nav.
Technology and performance at a premium price
With a displayed price at 1,599 euros, Dyson does not hide its ambitions and clearly targets the premium segment. At this price, expectations are high, and the manufacturer seems to have stacked the odds on its side to seduce demanding consumers.
Dyson 360 Vis Nav // Source : Dyson
The heart of this device is based on a revolutionary motor, claimed to be the most powerful on the market with an impressive speed of 110,000 rpm. This technical feat is coupled with cyclones patented by Dyson, capable of generating a centrifugal force of 100,000 g to filter dust from the air drawn in.
Dyson 360 Vis Nav // Source : Dyson
Suction isn’t the only prowess of the 360 Vis Nav. The built-in piezo pickup and its processor constantly adjust the power as needed, providing optimum efficiency. The five-stage HEPA filtration system meanwhile promises to capture 99.99% of particles down to 0.1 micron in size, ensuring a healthier interior. Finally, the extra-wide brush roll is supposed to improve cleaning efficiency over large areas.
Dyson 360 Vis Nav // Source : Dyson
Cutting-edge navigation: Dyson SLAM
Where most robot vacuums rely on lasers to find their way around, Dyson has taken a different approach: Dyson SLAM (Simultaneous Localization and Mapping). Thanks to 26 sensors and a 360-degree camera, the 360 Vis Nav is supposed to navigate methodically through the room, even crossing obstacles up to 21mm in height.
Dyson 360 Vis Nav // Source : Dyson
The device creates a virtual map of the space, allowing users, via the MyDyson app, to direct the vacuum to specific areas or restrict it to certain spaces. Home automation enthusiasts will also be pleased to hear that voice control via Amazon Alexa and Google Assistant is onboard.
By focusing on technology and performance, and design according to taste, Dyson hopes to establish itself in the high-end segment of robot vacuum cleaners. It remains to be seen whether consumers are ready to invest such a sum.
Of course, at a lower price, some competitors offer devices with additional features. For example, several robot vacuum cleaners on the market, in addition to vacuuming, are capable of mopping the floor, thus offering a 2-in-1 cleaning solution. In addition, some models have self-emptying systems where the robot automatically dumps the dirt collected in the bins provided for this purpose, thus limiting the manual interventions of the user.
These features, at a more affordable price, could convince some buyers to turn to more complete and economical options. Dyson will therefore have to rely on the performance and reliability of its product to justify its price positioning.
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