According to Omdia, last year it was the low-end iPhone 13 that was the most popular, demonstrating the desire of buyers to save money on purchasing Apple-branded products, but this year the trend has changed, and the most expensive iPhone 14 Pro Max came out on top in the list of buyers’ preferences.
In the first half of the year, according to Omdia, 26.5 million copies of the iPhone 14 Pro Max were shipped, and this model became the most popular among all smartphone models from all manufacturers. By comparison, the next-lowest iPhone 14 Pro was only shipped 21 million units. In general, according to the results of the last half of the year, it was Apple products that took the top four lines in the ranking of the most popular smartphones in the primary market. In third place was the base iPhone 14 with 16.5 million sold copies, and in fourth place was last year’s debutant iPhone 13 with a result of 15.5 million shipped smartphones. Last year, it was he who took first place.
Studies show that users keep their existing smartphones longer and change them either due to a serious breakdown or by the time the technical characteristics are radically obsolete in relation to current operating conditions. When choosing a new device, buyers are often willing to pay for a flagship model with the highest performance available at the time of the transaction. It is noteworthy that in the last half of the year, the fifth position in the ranking of the most popular smartphones was occupied by a rather democratic Samsung Galaxy A14 smartphone compared to Apple products, which was shipped in the amount of 12.4 million units over the period.
The flagship model in the Samsung lineup, which bears the designation Galaxy S23 Ultra, only got sixth place in this list with 9.6 million copies sold in half a year. According to the results of the first six months of this year, Chinese brands did not make it into the top ten most popular models, since their sales volumes decreased by tens of percent compared to the same period last year. Demand for models of the middle and lower price ranges fell the most this year.
In general, according to the results of the year, according to representatives of Omdia, Apple will either face a slight decrease in iPhone shipments, or keep them at the level of the previous year. At the same time, models of the Pro and Pro Max series will continue to increase sales. The entire smartphone market at the end of the current year, according to Omdia, will be reduced by 6% to 1.15 billion units. This will be the worst result of the year in the last ten years.
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