Fifty Fifty: Between the K-Pop Dream and the Reality of the Music Industry
Zeinal Wujud 30 Aug 2023 10:40
, Jakarta – The K-Pop world has always been known as the stage of glitter and dreams. Where young idols struggle to achieve fame and win the hearts of fans around the world. However, behind the glittering spotlight, a complicated story is often hidden. That’s what happened in the feud between Fifty Fifty, and the CEO of their agency, Jeong Hong Joon, which became a hot topic recently.
The Struggle Behind the Scenes of Cupid – Fifty Fifty
Fifty Fifty, who greeted the K-Pop industry with their song “Cupid,” are in the midst of a complex legal battle against their agency, ATTRAKT. The alleged breach of trust involving the transfer of funds and debts between ATTRAKT and its former agency, Star Crew Entertainment. This has prompted the girl group to take legal action.
It is learned that the CEO of the agency Fifty Fifty is suspected of using the appropriate down payment for unspecified expenses. Then include it in the group investment fee.
“CEO Jeon Hong Joon is suspected of using advances Star Crew Entertainment received from distributors for unknown expenses. Then include it in the group’s investment costs,” the lawyer was quoted as saying by Soompi.
As a result, Fifty Fifty has had to pay off debts with revenue from sales of their music and digital albums. In addition, it is claimed that ATTRAKT had 2 billion won in funds deposited with Star Crew Entertainment, not ATTRAKT. This further complicates the matter.
Mediation and Endless Conflict
Even though the mediation agenda had been arranged by the court, Fifty Fifty refused to negotiate with their management. This is not the first meeting that failed to reach an agreement. Previously, mediation efforts between the group and ATTRAKT failed to produce a satisfactory solution for both parties.
The firm stance of the Fifty Fifty group to demand justice in the form of mediation and through legal means is a reflection of their determination. Fifty Fifty fight for their rights and justice as artists.
Chronology of the Fifty Fifty Controversies
Girl Group Fifty Fifty
The controversy between Fifty Fifty and ATTRAKT is not an instant thing. It started with management’s accusations of third party interference in trying to disrupt members’ exclusive contracts. While Warner Music Korea denied the accusations, ATTRAKT also claimed that The Givers’ CEO tried to buy the rights to the song “Cupid” without their knowledge.
However, Fifty Fifty countered with accusations that the agency violated their employment contract. They revealed that the agency was not transparent in payments and demanded burdensome obligations even though the group members were not in good health.
As with most cases of controversy in the K-Pop world, the public’s response has varied. At first, many netizens empathized with Fifty Fifty and supported their actions against the agency. However, with time, public opinion began to change. Some felt that a girl group that was new and had little track record should not rush to demand payment.
However, it cannot be ignored that this feud has opened up wider discussions about financial and contractual issues in the K-Pop industry. It also underscores the need for transparency and protection for young artists who are starting their careers in a tough and competitive industry.
“They are not even under a big company. Isn’t it too early for them to ask for payment,” wrote one netizen.
“They debut less than a year and only have one song but have demanded payment,” said another netizen.
Thus the discussion of Fifty Fifty: Between the K-Pop Dream and the Reality of the Music Industry. Follow the official account Gamefinity on Facebook, Instagram and TikTok for the most up-to-date information. Gamefinity.id providing top-up and game voucher filling services in an easy and definitely affordable way.
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