After Taylor Swift’s Eras Tour last year broke records for ticket sales, the performer’s concert film was able to boast of its own achievement.
In one day, ticket sales at AMC, Regal and Cinemark theaters grossed more than $37 million, breaking the previous single-day record in less than three hours – previously led by “Star Wars: The Force Awakens” with $20 million.
Po data ticketing service Fandango, the 3-hour concert film currently ranks among the films with the biggest first-day sales in more than 23 years, along with Avengers: Endgame and Star Wars: The Force Awakens.
“Taylor Swift’s concert film not only had the best first-day ticket sales of the year overall, but it ranks among the top all-time favorites for franchises like Marvel, Star Wars, DC Comics, etc.,” says in a statement, Jerramy Hainline, senior vice president of Fandango.
On Thursday, AMC announced it will release Taylor Swift’s concert film in U.S. theaters, including partial screenings in IMAX and Dolby theaters. Due to “unprecedented demand” additional sessions will be arranged.
The opening weekend for the Eras Tour is also shaping up to be a record-breaking debut for a concert film, surpassing other notable openings—and potentially the entire subgenre box office, such as Hannah Montana and Miley Cyrus: The Best Concert of Both Worlds. This Michael Jackson’s Is It and Justin Bieber: Never Say Never.
Eras is Taylor Swift’s first concert tour in 5 years and has attracted a lot of attention from fans. In July, attendees at a music event in Seattle reportedly caused seismic activity equivalent to a 2.3 magnitude earthquake.
Taylor Swift fans cause 2.3 magnitude earthquake during concert tour