When you see a product with an apple, you know you’re going to have to do some math… It’s going to be expensive! But, in a very interesting strategy originally implemented by Google (Chromebook), Apple is looking at the potential of equipping many good schools with MacBook laptops, to make the new generation grow up using computers based on the macOS operating system, instead of Windows or ChromeOS.
Intelligent! Because this way, users are much more likely to remain within the ecosystem throughout their lives.
‘Low-Cost’ MacBook: Sounds like a lie! But it could be true!
Therefore, when I was a student, the vast majority of computers in any school I attended were based on the Windows operating system. At college we already had other operating systems to choose from, with several programming chairs preferring Linux environments to the old Windows.
But one thing is undeniable, the vast majority of Portuguese know how to use Windows, and prefer Windows, because they grew up using Windows. The human being is a creature of habit, which is exactly why Google has been trying to enter the market from the youngest, and it seems that Apple now has plans to do something very similar.
Yes, Apple is planning to launch a ‘low-cost’ MacBook capable of rivaling the Chromebook. The idea is to make this computer available at a much more attractive price for students, probably from the second semester of next year. In other words, this ‘cheap’ MacBook could be a reality on the market within a year or so.
Interestingly, this could be the return of the 12-inch MacBook, which has been “leaked” so much, but has insisted on appearing on the market.
Did this make sense for Apple?
Undoubtedly! Can you imagine a compact machine, equipped with an M1 SoC, 128GB or 256GB of internal storage, and a simply incredible battery? It would be a very complicated machine to beat in the teaching world. Especially at €400~500.
This is interesting because Apple could produce it in massive numbers, probably numbers far above what Google’s partners want or can do.