With the arrival of the iPhone 15 on the market, users can now choose between the top of the iOS world or the cream of the cream of the Android universe.
Price could be a decisive factor in this choice and in this article we compare Apple’s new smartphone models with Samsung’s Galaxy S23 luxury smartphones. Prepare your wallet because this is the premium price war.
More advanced models from Apple and Samsung enter the pricing arena
iPhone 15 Pro and 15 Pro Max Credit@Apple
For anyone interested in purchasing a new top smartphone, we have prepared this price comparison guide between rivals Apple and Samsung. We consulted the online stores of the brands’ official Portuguese websites to provide the most current and public information.
And we start with the most advanced models since these are the focus of attention and purchase intentions of most users.
The iPhone 15 Pro Max starts at 1,499 euros for its 256 GB version; it then increases to 1,749 euros with the 512 GB capacity and has a maximum price of 1,999 euros in its variant with 1 TB of internal storage.
In turn, the Samsung Galaxy S23 Ultra costs 1,199.90 euros with 256 GB of capacity; The 512 GB version costs 1,379.90 euros while the 1 TB variant costs 1,599.90 euros.
For comparison purposes, the 256 GB Apple model is around 300 euros more expensive, just as the 512 GB variant also costs 370 euros more in Portugal. With a capacity of 1 TB the price difference is around 400 euros, with the Galaxy S23 Ultra being more affordable.
Samsung Galaxy S23 Ultra Credit@Samsung
Due to the lack of a Pro model in the Galaxy S23 series, we will also have to compare the iPhone 15 Pro with Samsung’s Ultra model and here the accounts are more balanced.
The 128 GB iPhone 15 Pro costs 1,249 euros and the 256 GB variant costs 1,379 euros. Taking into account that the 256 GB Galaxy S23 Ultra costs 1,199.90 euros, we are talking about a difference of 50 euros and 180 euros, respectively.
The iPhone 15 Pro with 512 GB costs 1,629 euros and the 1 TB variant costs 1,879 euros. In turn, the 512 GB Galaxy S23 Ultra costs 1,379 euros, which makes a difference of 250 euros between its rivals. In the 1 TB versions the difference increases slightly to 280 euros.
In summary:
128 GB
iPhone 15 Pro – 1.249 euros
256 GB
iPhone 15 Pro Max: € 1.499
Samsung Galaxy S23 Ultra – € 1.199,90
iPhone 15 Pro – € 1.379
512 GB
iPhone 15 Pro Max – € 1.749
Samsung Galaxy S23 Ultra – € 1.379,90
iPhone 15 Pro – € 1.629
1 TB
iPhone 15 Pro Max – € 1.999
Samsung Galaxy S23 Ultra – € 1.599,90
iPhone 15 Pro – € 1.879
And what is the difference between the base and Plus model?
iPhone 15 and 15 Plus Credit@Apple
To make reading easier, we start with a summary of the official prices announced on the brands’ official website in Portugal.
128 GB:
iPhone 15 – € 989
Samsung Galaxy S23 – € 799,90
256 GB
iPhone 15 – € 1.119
Samsung Galaxy S23 – € 859,90
Once again, Apple models cost around 200 euros more. But it should be noted that the iPhone 15 still has a variant of 512 GB for sale by 1.369 euros while the Galaxy S23 does not have this option.
Samsung Galaxy S23+ Credit@Samsung
Let’s now move on to the Plus models:
256 GB: iPhone 15 Plus – € 1.269
Samsung Galaxy S23+ – € 999,90
512 GB
iPhone 15 Plus – € 1.519
Samsung Galaxy S23+ – € 1.119,90
It should be noted that the iPhone 15 Plus also has a variant of 128 GB that costs 1.139 euros. The Galaxy S23+ does not offer this storage capacity.
Now it’s a matter of doing the math and choosing the next top smartphone that will accompany you everywhere.
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