Google has long dominated search, maps and other services, which forced the US Department of Justice to initiate an antitrust lawsuit against the tech giant.
The trial will last about 4 months, and the decision can subsequently be appealed, however, if the outcome is negative for Google, the company may face financial fines, sanctions or other legal remedies. It could also harm Mozilla, Apple and other companies that receive significant payments from the search giant.
Let’s see what this dominance looks like in a chart created by Visual Capitalist based on SimilarWeb data. The scale of the advantage over even major competitors such as Bing and Yahoo is fantastic.
The data shows global search engine market share as of June 2023 across all platforms (desktop, mobile and tablet). The analysis does not include China, where Google and other US tech companies are banned, or Russia, where the search giant has ceased operations.
The largest player in the Other category is South Korea’s Naver (0.48% global market share), which is similar to Google in that it offers a variety of online services such as search, video viewing and mobile payments.
Can Bing challenge Google in the US?
To answer this question, let’s look at US market share over the last 12 months to June 2023. This chart shows that Bing maintains a slightly larger share of the US market at 5.5% (versus 3.2% worldwide).
However, the main takeaway from this chart is that Bing doesn’t seem to have gained popularity in 2023, even after releasing its latest AI-powered version in February. Although in China, the search engine, after integrating with ChatGPT, overtook the local Baidu, capturing almost 40% of the market share.
The updated Bing is the result of Microsoft’s $10 billion investment in OpenAI in early 2023, which allowed the corporation to incorporate the highly popular GPT-4 into its products and services.