By releasing video cards based on the RDNA 3 architecture, AMD abandoned the fight with Nvidia in the flagship price category. It looks like this will be repeated in the next generation of cards, and this decision may be due to AMD’s emphasis on AI hardware components.
Previously, it was reported that AMD decided not to release graphics processors Ship 41 and Ship 42. Instead, it will focus on mid-priced cards.
This means that Navi 43 and Navi 44 chips will be released, which may be included in video cards RX 8700, 8600 and 8500.
Perhaps AMD wants to leverage its limited access to TSMC manufacturing to create FPGA and GPGPU chips. Artificial intelligence allowed Nvidia to earn more than $10 billion last year, which did not go unnoticed by competitors. The company released fewer GeForce RTX 4090 video cards, but more professional H100 AI graphics accelerators.
The Radeon RX 8000 line of graphics cards should compete with the upcoming Nvidia RTX 5000 cards, which are due in 2024, although Nvidia could introduce them in 2025.
At this moment, in the top ten in the Steam ranking, 8 popular video cards belong to the mid-price category, and all of them have been on sale for at least 2 years. It follows from this that manufacturers make money on not the most expensive video cards.