Apple and Amazon have not yet joined the group.
The Streaming Innovation Alliance (SIA) is a new coalition formed by major streaming companies to address current and future regulatory challenges related to streaming on their behalf.
In addition to Netflix and Disney, the alliance includes Paramount Plus, Warner Bros. Discovery Max, Peacock, TelevisaUnivision and some smaller streamers such as For Us By Us Network, Vault and AfroLandTV. Other services such as Pluto and Hulu are already owned by Paramount and Disney, so they will also be represented here.
Axios notes that Apple, Amazon, Roku and Tubi are not yet in this group.
The formation of the alliance was led in part by Charles Rivkin, CEO of the Motion Picture Association (MPA), which Netflix joined in 2019. Streaming has left the Internet Association, a broader trade group that represents big tech companies like Google and Amazon but cannot help (and in some cases may be at odds with) streamers fighting over intellectual property. However, MPA, while useful in the area of copyright, is not as nimble in the technological aspect.
In general, streamers are in an uncertain position where they may also be caught up in legislation targeting other aspects of the Internet (including the Children’s Online Safety Act, with troubling implications for privacy). Streaming companies say the legislation is too broad and unduly conflates companies that distribute curated and curated content with social media platforms.
SIA signaled the start of its work by releasing a new poll on Tuesday showing registered voters are “leaning towards streaming innovation and wary of market regulation proposals” such as requiring services to collect more user data.
