The broadcast lasted 52 minutes, of which about 12 minutes were set up.
After the Tesla autopilot stream, Elon Musk began testing games. And, as usual, not everything went according to plan.
For the broadcast, Musk created a new account called cyb3rgam3r420, where he attracted 1,300 viewers at the beginning and maxed out the audience to 20,000 at the end. The broadcast lasted only 52 minutes (of which 12 minutes were spent on settings, for which the billionaire invited an assistant), and showed Elon “in all his glory” in a dungeon at level 69 in the game Diablo IV.
Elon Musk renamed Twitter X in July and announced his ambitions to transform the social network into a broader service – with full-fledged videos and broadcasts, payment functions and earning opportunities for creators. As for game streaming, the billionaire said that the platform already supports it – however, there are difficulties with the settings (and of course, those who wish to do so must sign up for an X Premium subscription).
Test streaming Activision Blizzard’s Diablo on X suggests Musk is serious about capturing market share currently dominated by Twitch, and the monetization opportunity is likely to attract some creators unhappy with the Amazon-owned service’s policies.
Source: Bloomberg
