Apple’s Vision Pro augmented reality headset hit the U.S. market in February for $3,499, and it took the company nearly five months to bring it to China, Hong Kong, Japan, and Singapore by the end of June. As of Friday, the device’s geography had expanded to include Australia, the U.K., Germany, Canada, and France.
Image source: Apple
As noted CNBCby the start of official sales in the UK, visitors to Apple branded stores in London began to reserve their right to take part in a demonstration of the capabilities of the Vision Pro in advance. According to IDC representatives, there is no doubt about the high public interest in the new Apple product at the start of sales in most regions, but the whole difficulty lies in the company’s ability to maintain demand for such an ambiguous and expensive device in the future. As noted earlier, after the first six months of Vision Pro’s presence on the US market, demand may decrease by 75%, according to IDC analysts.
TF International Securities analyst Ming-Chi Kuo expects Apple to sell between 400,000 and 450,000 Vision Pro headsets this year, significantly less than the 700,000 to 800,000 units originally forecast. About half of the headsets will be sold outside the United States. Considering that the AR and VR headset market is currently 7.3 million units, Apple’s products cannot yet claim a leading position, but even with its high price, it took second place in the first quarter, behind only Meta headsets.✴ Quest. For more active expansion, Apple headsets need not only to reduce the price, but also to acquire a sufficient number of really useful and popular applications.
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