Maik Seidl | 27.07.2024 – 09:00
Sony Interactive Entertainment has a large marketing budget. This also benefits “Astro Bot,” as pictures from Hong Kong show.
With “Astro Bot”, Team Asobi and Sony Interactive Entertainment seem to have hit the nerve of many players, as an analysis of the wish lists showed. And in order to further boost popularity until the launch, the publisher is relying on a series of promotional activities.
Such a marketing activity was discovered at the Ani-com & Games Hong Kong 2024, where a blue and white booth and female support draw attention to the arrival of the little robots.
Tweet shows Astro Bot in Hong Kong
Twitter/X user Genki presented the booth in question in a tweet. There are two pictures showing two young ladies armed with a game case, DualSense and matching clothing promoting the upcoming launch.
You can view the images below:
Many followers are excited about both “Astro Bot” and the advertising efforts. One player wrote: “Clever marketing aside, from what I’ve seen, this game actually looks pretty cool. I’m pretty excited to see it.”
When will Astro Bot be released?
PlayStation players will have to be patient for a few more weeks before they can hold the cover of “Astro Bot” in their hands. The launch will take place on September 6, 2024 exclusively for the PS5.
Pre-orders have long been possible, for example on Amazon. The shipping giant is selling Team Asobi’s latest work for just under 70 euros.
Astro Bot for PS5
Order now from Amazon:
The main feature of “Astro Bot” includes all kinds of cameo appearances. In our special, Sven has summarized the already known characters. The preview report from PLAY3.DE is also linked below:
“Astro Bot” doesn’t just appeal to adult players. Many children will also pick up the controller and work their way through the game worlds. This was of course taken into account by Team Asobi, as the developer recently emphasized. Information about the playing time and game engine was also revealed.
More news about Astro Bot.
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