My.Games announced about the upcoming sale of popular monetization services Boosty and Donation Alerts. The new owner of these platforms will be Cypriot businessman Pavel Haraneka, founder of Broadsmart Group. This decision is not accidental: it will allow My.Games to concentrate its efforts on key areas of activity – game development and publishing. Thus, My.Games seeks to optimize its business portfolio, giving priority to its core competencies.
As for the buyer, Pavel Haraneka is an interesting and unexpected figure in the context of digital platforms. His company, Broadsmart Group, specializes in the design, development and promotion of luxury residential complexes. However, the businessman has long shown interest in the digital sphere. According to him, he “has long wanted to expand the portfolio with digital assets,” recognizing online content as “an integral part of everyday life.”
For those unfamiliar with the platforms being sold, it is worth noting their key features:
Boosty is a monetization service for content creators. It gives creators the opportunity to receive donations, sell subscriptions, and offer exclusive content. The latter means that creators can create content that is only available to certain categories of subscribers. Donation Alerts, in turn, specializes in monetizing broadcasts, which makes it especially attractive to streamers and other live content creators.
In conclusion, this sale could open a new chapter in the development of Boosty and Donation Alerts. For now, we can only watch how the new owner will develop these platforms and what changes await their users in the future.
