Eurogamer reports that the IOC has abandoned its partnerships with Nintendo and SEGA for the Mario & Sonic franchise at the Olympic Games to explore deals with new partners, NFTs and esports.
The International Olympic Committee (IOC) has exited its Olympic partnership with Nintendo and SEGA for the Mario & Sonic at the Olympic Games franchise to explore deals with new partners, NFTs and esports.
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Olympics Leaves Mario & Sonic Behind to Explore NFTs and Esports
Eurogamer reports that the International Olympic Committee (IOC) has abandoned its partnership with Nintendo and SEGA for the Mario & Sonic franchise at the Olympic Games to explore deals with new partners, NFTs and esports.
Speaking to Eurogamer, one veteran said that the decision to end Mario & Sonic at the Olympic Games was in the hands of the IOC, which chose not to renew its licensing deals with Nintendo and SEGA, letting them expire in 2020.
“They want to look at other partners and NFTs and esports,” Lee Cocker told Eurogamer. “The IOC basically wants to take it back to themselves and look at other partners so they can make more money.”
Cocker previously worked at ISM Ltd, a sports marketing and digital media company responsible for managing the Olympic licensing in the gaming world. Six Mario & Sonic at the Olympic Games titles have also been launched since its debut in 2007.
