SberAds, an advertising platform owned by Sber and which does not yet have its own affiliate network, is preparing to launch monetization of third-party resources. Owners of Telegram channels are also being considered as potential partners. This is about writes Kommersant, citing data from an online survey that SberAds employees are conducting among potential partners.
Image source: Kevin Ku/unsplash.com
Currently, the service allows clients to place ads on Sber’s own resources and in partner advertising networks. Recall that the SberAds platform was launched in closed testing mode last year. In May of this year, the service opened free registration for legal entities. According to a survey, service employees are studying the interest in monetization among potential clients, including owners of websites, mobile applications and Telegram channels.
It is interesting that the Yandex Direct advertising platform works with the same platforms, but monetization of Telegram channels appeared on the platform only about a year ago. According to Yandex, 7 thousand Telegram channels are currently monetized with the help of the company’s services, and in total, more than 70 thousand platforms work with the Yandex advertising network. VK reported that the holding’s advertising network covers “hundreds of thousands of sites and applications.” Telegram channels are not included in this list.
Anna Doskach, CEO of the native platform setka.media, believes that Sber’s service, with the help of its partner network, “may, if all goes well, become a strong competitor to Yandex Direct.” She also noted that Sber has already managed to gain the potential for fairly precise advertising targeting. “It has socio-demographic data, a database of interests, purchases, and movements obtained as a result of analyzing the audience of Sber’s projects,” said Ms. Doskach.
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