Does anyone remember that last year there was a gaming collaboration (with the Starfield flavor) with the “smart food” manufacturer yfood? And apparently there were some even before that, but at least we missed them.
In any case, it seems to have worked so well that we are now seeing a new cooperation with Genshin Impact, which not only offers more in terms of the quantity of products on offer (two types, in fact), but should also be improved in terms of availability.
You can find more information about this in the press release and as far as the contents of the bottles are concerned: taste tests by experienced experts are in preparation…
The European smart food market leader yfood and the global interactive entertainment brand HoYoverse present the fifth and largest gaming edition, inspired by the global free-to-play open-world adventure RPG hit Genshin Impact. The yfood Gaming Editions are the first product collaboration of this magnitude in Europe and combine yfood’s innovative drinkable meals with the colorful world of Genshin Impact and the ever-growing cosplay trend. The yfood Limited Genshin Impact Editions will be available internationally in the online shop from August 7th and in German stores nationwide from mid-August.
yfood is setting new standards with the introduction of two new flavors: “Banana Peanut” and “Icy Coconut”. The varieties are inspired by the well-known Genshin Impact characters Amber and Qiqi. Amber, known for her lively and helpful personality, is embodied by the intense and creamy taste of “Banana Peanut”. Qiqi’s mysterious charm and cryo power are ideally represented by the refreshing “Icy Coconut”. The limited editions are not only convincing in terms of taste, they also have a unique design and are only available for a short time. With a release that covers the entire DACH region, France, the Netherlands, the UK and German stationary retail (including Edeka, Rewe, Kaufland, Penny and Netto), yfood has achieved an unprecedented reach for this year’s gaming editions.
“Genshin Impact is committed to providing players with innovative experiences in and out of the game. We hope the new flavors inspired by our beloved Genshin Impact characters will empower our fans and players and help them prepare for further adventures in Teyvat and their daily lives!” explains Wenyi Jin, President, Global Publishing and Operations of HoYoverse.
“The open world of Genshin Impact, in which players are constantly exploring new areas and uncovering secrets, fits perfectly with yfood’s passion for innovation. We are very excited to bring this popular brand to German retail and to introduce this unique product collaboration to gaming fans internationally,” adds Marco Raab, Chief Brand Officer at yfood.
