Qualcomm is working with Samsung and Google to develop mixed reality glasses that can connect to a smartphone — the three companies are taking a different approach than Apple with its Vision Pro headset, the chipmaker’s CEO Cristiano Amon said in an interview. CNBC.
Last year, Google, Samsung and Qualcomm launched a partnership to develop mixed reality (MR) technology, which combines virtual reality (VR) and augmented reality (AR), allowing digital images to be superimposed on real-world objects. The technology will give people “new experiences,” Mr. Amon promised. He recommended that anyone with a phone should also buy glasses for it.
He cited Meta smart glasses as an example.✴ Ray-Ban, which looks almost like regular ones, but connects wirelessly to your phone and works with the AI model Llama.
Qualcomm has decided to bet on mixed reality technology — this direction will help the company diversify its business and reduce its dependence on the smartphone market. It has a Snapdragon AR1 Gen 1 chip specifically for smart glasses. The company emphasizes that its processors offer local data processing, and not just their transmission to the cloud. However, in fact, AI will work partly in glasses, partly in the phone, and partly in the cloud.
This year, VR and AR headsets will ship 9.7 million units, compared with 1.23 billion smartphones, analysts say. The main limiting factor for growth in this category is that they are bulky and uncomfortable. The tipping point, Amon says, will be when mixed reality headsets are no longer the size of regular glasses or sunglasses.
There are few other details about the project. Earlier, Samsung’s mobile chief TM Roh promised that a new “mixed reality platform” would be announced within a year.
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