One of the most important areas of VK’s work in the third quarter of 2024 was the development of the VK Video platform, the company reported – this affected the product development of the service, the introduction of new technologies, increasing the involvement of viewers, creating exclusive materials, as well as cooperation with bloggers. The development of the service occurs against the backdrop of a slowdown in YouTube in Russia.
Image source: VK
VK Video has launched a monetization program for authors – they receive from 50% to 80% of advertising revenue in their videos; tools appeared for linking short vertical rollers with long ones and vice versa. Since the beginning of the year, 14 thousand new authors have come to the platform – every second one used means of transferring materials from other platforms or creating a channel from scratch. During the quarter, more than 3 thousand units of exclusive content were released on VK Video; the platform was the first in Russia to launch interactive videos; Popular authors were actively involved, sporting events were broadcast.
Versions of the application have been released for iPad and Android tablets. VK Video was redesigned, new functions debuted: the subscriptions section was updated, delayed viewing and notification management appeared. The materials “VK Video”, “Zena” and “OK.Video” were transferred to a single cloud storage – their total volume reached 1.5 EB (1.5 billion GB). The CDN network has been expanded: all federal districts of Russia and the CIS countries cover 150 CDN nodes with caching servers. Implemented support for the AV1 codec; artificial intelligence algorithms have been deployed for speech recognition and subtitle generation.
At the end of the third quarter, VK Video became the second most popular video platform in Russia – 59% of Runet users visited it daily; To watch videos from a smartphone, Russians most often open VK Video. The average daily number of views compared to the same period last year increased by 48.5% and reached 2.6 billion; Platform applications for mobile devices and Android TV have been installed more than 30 million times since their launch in September 2023. The total time spent viewing materials on VK Video increased by 265% over the year; Owners of smart TVs watch the most videos from the platform—an average of 205 minutes per day.
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