The YouTube media service promised to strengthen measures to combat “blatant clickbait”especially those videos that cover—or pretend to cover—breaking news and current events. The platform considers the video to be clickbait, “in which the title or thumbnail promises viewers something that the video does not deliver.” According to YouTube, such videos make viewers “feel deceived, disappointed or even misled”
Image source: unsplash.com
YouTube noted that users come to the site in search of truthful and timely information on important issues, and not everyone is able to distinguish between clickbait videos and skip them, and some people do not even see the difference between clickbait and normal content.
Examples of clickbait, according to YouTube, are videos in which the title says one thing, but in fact there is not a word about it. Misleading thumbnails are also considered clickbait. If the thumbnail says “main economic news”and the video does not contain any economic news, it will also be subject to forced blocking.
YouTube’s fight against clickbait videos will begin in India; which countries will be next is still unknown. For now, the service will remove any videos that violate the new policy without issuing warnings. After processing already posted content, priority will be given to checking new uploads in order to prevent clickbait media content from being published on the platform in the first place.
If you notice an error, select it with the mouse and press CTRL+ENTER.
