Trusted insider Tom Henderson, in a material for the Insider Gaming portal, spoke about the state of affairs at the French publishing house Ubisoft and the company’s prospects for 2025.
Image source: Ubisoft
According to Henderson, recent years have been difficult for Ubisoft, and the past one was a real disaster: at the end of four years, the value of the publisher’s shares fell to €12.53 (versus €84.60 in February 2021).
Henderson calls the year 2025 the most difficult in the history of Ubisoft. The company’s future will largely depend on the success of the pseudo-historical open-world action film Assassin’s Creed Shadows, which is scheduled for release on February 14.
Shadows was supposed to be released back in November 2024, but in order to improve the quality of the game, Ubisoft postponed the release
Meanwhile, negotiations between the management of Ubisoft and Tencent allegedly paused. The success of Assassin’s Creed Shadows will strengthen the position of the Guillemot family, and the failure of the game will allow the Chinese giant to increase its stake in the company at a lower price.
It was previously reported that the founders of Ubisoft hope to retain leadership roles after the sale of the company. According to former and current employees, CEO Yves Guillemot would rather go down with the whole ship than relinquish the helm.
Development of Beyond Good and Evil 2, according to Henderson, is now progressing well
Henderson also revealed Ubisoft’s approximate release schedule for the coming years:
At the same time, Ubisoft continues to invest millions in the cooperative shooter Project U, the battle royale Project Scout, the multiplayer Far Cry, NFTs and hopeless games, according to Henderson, from which the company expects to grow a new Fortnite.
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