Apple has officially sent out invitations to major conferences in the fall of 2026. The event will be held at Apple Park on September 9, starting at 10:00 Pacific Time (20:00 Moscow time). The slogan of the speech is “Surprise and Shine”.
The main new products at this conference should be iPhone 18 Pro and iPhone 18 Pro Max, but Apple’s first foldable smartphone attracted more attention this year. In various leaks, the device has appeared under the names iPhone Fold and iPhone Ultra. It is expected that on September 9, Apple will finally officially launch this device that has been rumored for many years.
At the same time, according to existing information, the regular version of iPhone 18 will not appear at the September launch conference. Apple is said to have changed its usual smartphone release schedule and delayed more affordable models until spring 2027. Therefore, in the autumn, the company will focus on the most expensive devices in the series.
In addition to smartphones, the event is expected to showcase the Apple Watch Series 12 and Apple Watch Ultra 4. Other potential new products include an updated HomePod mini, a new Apple TV, smart home devices and AirPods. Apple should also announce release dates for the final versions of iOS 27, iPadOS 27, watchOS 27 and other operating systems.
Pre-orders for the new iPhone will begin on September 12, and sales are expected to begin on September 18, 2026. Apple should announce the final date directly during the event.