OpenAI increasingly relies on advertising. The company announced today, The ARR of ChatGPT advertising business exceeds $1 billionor annualized recurring revenue, in less than 200 days. This is a major milestone for OpenAI, which has built its advertising business around ChatGPT in recent months and is now further expanding access to advertisers.
This news is also closely related to Europe. In fact, during August ChatGPT ads have arrived in 31 European marketsinitially through selected partner institutions. Starting today, OpenAI is expanding the program with a self-service beta of Ads Manager, which allows eligible advertisers to directly create and manage their campaigns.
ChatGPT ads are open to businesses
Self-service access is targeted at a wide range of companies, from startups and SMEs to big brands. Advertisers can also continue to use agencies and technology partners to purchase ad space. OpenAI stipulates that the service still adheres to the usual policies: only advertisers operating in approved categories and whose campaigns meet the requirements can access the platform.
As a result, in less than seven months after launching its advertising business, ARR reached $1 billion, underscoring OpenAI’s attempt to transform ChatGPT into A platform that generates revenue through advertising.
OpenAI brings ChatGPT advertising to 31 new European markets: it also arrives in Italy from August 24
OpenAI also reiterated the principles on which it built its advertising model. Advertisements are clearly marked and Separate from reactions generated by ChatGPT According to the company, it will not affect the content of the answers.
Additionally, advertisers do not have access to users’ conversations or their profiles. Finally, the company emphasized that users retain control over their experience in ChatGPT.
Dave Dugan, vice president of global advertising solutions at OpenAI, said: “We are at the beginning of a new chapter in the advertising market: artificial intelligence is creating new ways to connect businesses and people.” Dugan said that the ARR in less than 200 days exceeded $1 billion, which is proof of this. New market potentialwhile opening up self-service access in Europe should allow companies of all sizes to use the advertising platform.