Netflix is ​​raising prices in the UK for the second time in 2026, will Italy be increasing prices soon too?

Netflix is ​​raising prices in the UK for the second time in 2026, will Italy be increasing prices soon too?

Netflix Recently updated me price In the UK, apply for generally increased All available tariff plans. This is the second time the company has raised prices in the country in 2026, after raising prices in February last year. This has raised concerns that the same could happen elsewhere, including in Italy.

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In detail, the price of the Standard plan with ads has increased by £2, from the previous £5.99 per month to the current £7.99 per month. As for the no-advertisement option, the Standard plan adds £1 (from £12.99 to £13.99 per month), while the Premium plan allows for 4K, HDR/Dolby Vision And using it on four screens simultaneously adds 2 pounds, bringing the monthly cost to 20.99 pounds compared to the previous 18.99 pounds.

The price update has taken effect for all new users intending to subscribe. However, for users who are already customers of the platform, the new rates will be applied starting from the next billing cycle.

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Regarding the decision, a Netflix spokesperson provided Deadline with a statement explaining the company’s reasoning, explaining that the price increase “reflects improvements to our broad range of entertainment content and service quality. We provide greater value to our subscriberswe reinvest in premium entertainment and improve their experience through updated prices. “

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